On November 29, the 2019 Brand Innovation Conference hosted by the China Quality Association was held in Beijing. The Chinese Enterprise Brand Innovation Achievement Award is commissioned by the Ministry of Industry and Information Technology of the China Quality Association to evaluate the participating companies according to the "Guide to the Evaluation of Brand Innovation Achievements" and release them in five independent categories. The award aims to promote the brand cultivation of Chinese enterprises, accelerate the improvement of brand quality, and help the national economy to transform into a country with high quality, a strong country with innovation, and a strong country with brand. This time, Nippon ’s “Transformation from Coatings Manufacturer to“ Comprehensive Coating Service Provider ”” stood out from hundreds of participating companies and became one of the commendable companies in the “Brand Strategic Innovation” category.
Since 1992, Nippon Chemical has entered China, and has shaped its unique brand image and developed business strategies in accordance with national conditions, market and consumer needs. Since 2014, Nippon State has adapted to the development of the times, and proposed the strategic deployment of “brand upgrade”, gradually changed its role in the market, launched Nippon Refresh Service®, and proposed the core concept of “no hands on you”. After years of development, Nippon Refresh Service® has gradually developed and expanded. With high-quality services, the personalized needs of consumers have become a reality, and it has achieved a leap from selling coatings to service coatings. The success of the brand transformation is Nippon ’s unremitting efforts to obtain consumer recognition, and it is also a bright clarion call that Nippon ’s response to the rhythm of the consumer upgrade era.
Based on quality and innovation, Nippon has continuously advanced on the road of all-round coating service providers through the organic combination of high-quality products and high-level services. In the future, Nippon will keep in mind its mission, closely link consumer advocates with the development of its own businesses, provide a full range of painting services, and build a home of consumers' own peace of mind and satisfaction.